![]() Seek out fellow authors and consider establishing networks to share and re-post news of your work. Start author pages on Facebook and Twitter, and post regularly. Make use of social media to generate buzz about your work.If your book is a Christian romance novel, for example, consider sending it to Christian women's magazines and to prominent Christian women's bloggers. Compose a press release announcing your publication and send it off to Web sites, blogs, and publications in your field.Be sure to post a link back to your site. Visit -and comment - on blogs focused upon topics congenial to your work. Maintain an author Web site with a blog and up-to-date news of your publications.Nineteen percent of self-publishers earned no money from their work in 2013 X Research source, and while poor quality work may account for part of this problem, poor marketing is just as likely to sink your chances of earning money from your work. Self-publishing offers the advantage of bypassing the gatekeepers of traditional publishing houses, but now you'll need to be your own marketing department. The predictability of establishing an ongoing relationship (a weekly guest post, for example) may merit accepting a slightly lower pay rate, or you might value the opportunity to retain the rights to your material after it is posted. You may be willing to write for less, for example, if you are just starting out or if a job takes minimal time and effort. Take the entire context of a job opportunity into consideration.You aren't likely to make much from such jobs. Exercise care regarding offers to blog purely for exposure or that involve payment in exchange for Web traffic (for example, $1 per 1,000 page-views).Avoid listings that don't mention pay, or that ask writers to submit new work on speculation in order to be considered - after all, your time has worth to it.You may also consider investing in subscriptions to more specialized job-listing sites. Search for resource sites that offer free access to listings of online writing opportunities. Web-based publications, print publications that post additional content online, and businesses all need freelance writers to provide quality material for their sites. Tap online resources to find writing opportunities. A quick Web search will yield tools to help you learn how SEO works. This is a technique for improving the rate at which search engines such as Google list your blog postings in their search results. Consider learning "search engine optimization," or SEO.Link ups offer you the chance to submit a blog post that will then be posted alongside other bloggers' posts in a collection of links. Scan the Web for opportunities to participate in "link-ups" hosted by prominent bloggers.Search for related blogs and post comments to draw readers to your site.Ads typically pay in a format of "cost per thousand readers," or CPM, so drawing readers to your blog is very important. While the process of setting up advertising links via ad players such as Google Ad Sense, Amazon Associates, or Pay-Per-Post is fairly straightforward, it may take several months before you start to receive ad revenue. Recognize that making money blogging will take time.
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